The 5G Revolution - Get ready, because it’ll change everything.

Is your organization ready for 5G? 

Imagine extremely low latency full HD mobile video conferencing.  A series of connected devices streaming real-time impact data and stewardship information. Donor-to-Mission access that has been heretofore impossible.  Augmented reality technology for the most inspiring in-person presentations to your most capable donor audience. Imagine fully immersive experiences for prospective donors interested in proposed new (or renovated) facilities, conservation projects, or even medical research. 

Preparing your organization for the 5G revolution will require an organization-wide commitment to Development Everywhere, which would start with an orientation to best practices in constituent management and donor engagement for every member of the organization.  Customer service and impact reporting will be required, perhaps even daily, as donors gain access to the work being done with their donor resources.  These daily metrics checkins will be input on mobile apps and uploaded to customized donor dashboards, which could include live or recorded video, showing how donor support is being utilized - in real time. 

But what does this mean for the fundraising profession?  For one, it accelerates the role of the fundraiser beyond “relationship manager” or “solicitor” to becoming the master integrator, a symphony conductor for significant acts of philanthropy.  The engagement process with be less elongated, with many micro-interactions taking the place of grand gestures. Events will be less grand, more intimate, more bespoke to a solutions-oriented audience, and likely also very virtual.  

What’s more: All of this can be done with a single device small enough to fit in the prospective donor’s pocket. 

Is your organization ready to take full advantage of the potential of 5G?  If not, talk with Rootstock Philanthropy and Let’s Grow Together.

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